时间：2026年4月20日
Date: April 20, 2026
起亚在米兰设计周2026上揭幕设计创新展览
Kia Unveils Design Innovation Exhibitions at Milan Design Week 2026
摘要 :
起亚公司在米兰设计周2026期间以“对立面共鸣”为主题呈现两个创新展览，通过情感和概念装置展示其演进的“对立统一”设计哲学。
展览包括在Museo della Permanente举办的“反思之旅”，通过互动装置和数字艺术探索起亚设计价值观的情感基础，以及在Salone dei Tessuti举办的“投影之旅”，展示六款标志性概念车展望未来出行。装置将汽车技术与艺术表达相结合，采用可持续材料和人工智能驱动的设计元素。活动开幕周末吸引超过25,000名参观者，#KiaMilanDesign话题获得超过120万次曝光，产生显著社交媒体参与度。这一举措突显起亚战略专注于将自身定位为超越传统汽车制造的设计驱动型出行品牌。
Summary :
Kia Corporation presented two innovative exhibitions under the theme ‘Resonance of Opposites’ during Milan Design Week 2026, showcasing its evolved ‘Opposites United’ design philosophy through emotional and conceptual installations.
The exhibitions included ‘Journey of Reflection’ at Museo della Permanente, exploring the emotional foundations of Kia’s design values through interactive installations and digital art, and ‘Journey of Projection’ at Salone dei Tessuti, featuring six landmark concept vehicles that envision the future of mobility. The installations blended automotive technology with artistic expression, incorporating sustainable materials and AI-driven design elements. The event attracted over 25,000 visitors during its opening weekend, generating significant social media engagement with the hashtag #KiaMilanDesign receiving over 1.2 million impressions. This initiative underscores Kia’s strategic focus on positioning itself as a design-driven mobility brand beyond traditional automotive manufacturing.
入选理由 :
大胆的设计创新展示未来出行概念，将汽车技术与高端艺术和设计美学相结合。
Why Selected：
Bold design innovation showcasing future mobility concepts, bridging automotive technology with high-end art and design aesthetics.
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