Editorial Guidelines

The China Box Newswire editorial staff reviews all press releases and articles before distribution. Attention to the following guidelines will help your posts receive speedy approval and distribution on our platform.

Articles with general interests can be published.

The China Box Newswire press releases must be free of advertising hype, direct address and spam. Press releases should incorporate the following features.

Newsworthy Content

Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline.

Objective Tone

The China Box Newswire press releases should be free of hype flags and direct address (i.e., “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING.

Valid Contact Information

You are required to provide valid contact information, although press releases in China cannot usually contain information such as phone numbers, e-mail addresses or links/websites. The China Box Newswire will double check with the media as to whether or not the contact information can be added. If the answer is yes, we will submit the information along with the press release to the media.

Written Authorization

In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, The China Box Newswire may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies or party plan companies must always obtain the express consent of the company’s executive.

Standard Length

The China Box Newswire press releases ideally should be between 400 and 1,000 Chinese characters. The length of your release may affect its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news summary should also be limited to one or two sentences.

Standard Grammar and Spelling

The China Box Newswire press releases should be free of spelling and grammatical errors and should be written entirely in Chinese. Although jargon and technical terms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.

The China Box Newswire Formatting

The China Box Newswire press releases cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks.

Clear News Source

The news source is the company or organization issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement. The news source information might be removed by either The China Box Newswire editor or the media’s editor.

Email Addresses

The China Box Newswire does not recommend the use of email addresses within the body of the press release, as in China this is very rarely used. If an email address is included, our editorial team may delete it according to the media’s rules.

The China Box Newswire does not distribute

Sensitive/Personal Opinions

The China Box Newswire will not distribute content intended to harm or exact personal revenge against a person or group. The China Box Newswire does not accept press releases related to political, public policy and other sensitive matters, and if the release contains excessive hyperbole, it will not be distributed.

Unaccepted File Attachment Types

The China Box Newswire does not accept releases that contain links or attachments with extensions other than the following: jpeg, gif, png, tiff, bmp, ps, pdf, doc*,xl*, rtf, ppt, mpeg, mp* and mov.

Sexually Explicit Content

To ensure the integrity of our service for all, The China Box Newswire does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older websites are considered sexually explicit.

SPAM

Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements or unwanted e-mail (SPAM), or on non-newsworthy websites. Examples of these words and phrases include sexy(性感的), naked(裸体的), gamble(赌博), casino(赌场) drug taking(吸毒) etc.

Fiction

All The China Box Newswire users must agree to submit only accurate information.

Duplicate Content

A press release can only be distributed once through The China Box Newswire. In addition, a significant majority of the content of each press release must be original. Using copyrighted content from other sources is a violation of The China Box Newswire Terms of Service.

Legal Releases

The China Box Newswire does not accept press releases regarding legal cases.

Intent to Harm

The China Box Newswire does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Online Gambling

The China Box Newswire does not publish releases that promote or link to online gambling and related sites.

Short Term Loans

The China Box Newswire does not publish releases that promote or link to short term or other unsecured loan services.

Online Pharmaceuticals

The China Box Newswire does not accept releases from online pharmacies or websites that sell prescription drugs.

Unsafe Weight Loss Products

The China Box Newswire does not allow any unsafe or potentially hazardous weight loss products or ingredients.

Unapproved or Misleading Health Supplements

The China Box Newswire does not allow the following health supplement content, irrespective of any claims of legality:

– Products that contain ephedra;

– Non-prescription products containing human chorionic gonadotropin (hCG);

– Herbal and dietary supplements with active pharmaceutical or dangerous ingredients;

– False or misleading health claims, including claims implying that a product is as effective as prescription drugs or controlled substances;

– Non-government approved products that are marketed in a way that implies that they’re safe or effective for use in preventing, curing or treating a particular disease or ailment;

– Products that have been subject to any government or regulatory action or warning;

– Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance;

– Low T and hormone replacement therapy products, unless prescribed by a doctor.

Here it is important to note that full disclosure of a product’s ingredients must be available inside the press release or at the associated website.

Easy Money Schemes

The China Box Newswire does not accept releases that promote get-rich-quick schemes.

Illegal Cell Phone or Tablet Unlocking: The China Box Newswire does not publish press releases that promote products or services regarding unlocking cell phones or tablets without carrier permission.

Black Hat SEO Tactics

The China Box Newswire does not allow releases to promote or link to Black Hat SEO tactics and services. These types of services include, but are not limited to, keyword stuffing, link buying and selling, and paid social media followers.

The China Box Newswire also reserves the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes. On occasion The China Box Newswire will review client releases to ensure they remain compliant with search engine Webmaster Guidelines.

The China Box Newswire editorial staff reviews all press releases before distribution. The China Box Newswire editors have the final say in determining what content is appropriate for distribution on The China Box Newswire platform. These guidelines are meant to supplement The China Box Newswire terms of service, which require users to be responsible for the content and accuracy of all information submitted to us.

Distribute your first release today! 🙂

The China Box Newswire editorial staff reviews all press releases and articles before distribution. Attention to the following guidelines will help your posts receive speedy approval and distribution on our platform.

Articles with general interests can be published.

The China Box Newswire press releases must be free of advertising hype, direct address and spam. Press releases should incorporate the following features.

Newsworthy Content

Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline.

Objective Tone

The China Box Newswire press releases should be free of hype flags and direct address (i.e., “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING.

Valid Contact Information

You are required to provide valid contact information, although press releases in China cannot usually contain information such as phone numbers, e-mail addresses or links/websites. The China Box Newswire will double check with the media as to whether or not the contact information can be added. If the answer is yes, we will submit the information along with the press release to the media.

Written Authorization

In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, The China Box Newswire may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies or party plan companies must always obtain the express consent of the company’s executive.

Standard Length

The China Box Newswire press releases ideally should be between 400 and 1,000 Chinese characters. The length of your release may affect its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news summary should also be limited to one or two sentences.

Standard Grammar and Spelling

The China Box Newswire press releases should be free of spelling and grammatical errors and should be written entirely in Chinese. Although jargon and technical terms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.

The China Box Newswire Formatting

The China Box Newswire press releases cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks.

Clear News Source

The news source is the company or organization issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement. The news source information might be removed by either The China Box Newswire editor or the media’s editor.

Email Addresses

The China Box Newswire does not recommend the use of email addresses within the body of the press release, as in China this is very rarely used. If an email address is included, our editorial team may delete it according to the media’s rules.

The China Box Newswire does not distribute

Sensitive/Personal Opinions

The China Box Newswire will not distribute content intended to harm or exact personal revenge against a person or group. The China Box Newswire does not accept press releases related to political, public policy and other sensitive matters, and if the release contains excessive hyperbole, it will not be distributed.

Unaccepted File Attachment Types

The China Box Newswire does not accept releases that contain links or attachments with extensions other than the following: jpeg, gif, png, tiff, bmp, ps, pdf, doc*,xl*, rtf, ppt, mpeg, mp* and mov.

Sexually Explicit Content

To ensure the integrity of our service for all, The China Box Newswire does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older websites are considered sexually explicit.

SPAM

Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements or unwanted e-mail (SPAM), or on non-newsworthy websites. Examples of these words and phrases include sexy(性感的), naked(裸体的), gamble(赌博), casino(赌场) drug taking(吸毒) etc.

Fiction

All The China Box Newswire users must agree to submit only accurate information.

Duplicate Content

A press release can only be distributed once through The China Box Newswire. In addition, a significant majority of the content of each press release must be original. Using copyrighted content from other sources is a violation of The China Box Newswire Terms of Service.

Legal Releases

The China Box Newswire does not accept press releases regarding legal cases.

Intent to Harm

The China Box Newswire does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.

Online Gambling

The China Box Newswire does not publish releases that promote or link to online gambling and related sites.

Short Term Loans

The China Box Newswire does not publish releases that promote or link to short term or other unsecured loan services.

Online Pharmaceuticals

The China Box Newswire does not accept releases from online pharmacies or websites that sell prescription drugs.

Unsafe Weight Loss Products

The China Box Newswire does not allow any unsafe or potentially hazardous weight loss products or ingredients.

Unapproved or Misleading Health Supplements

The China Box Newswire does not allow the following health supplement content, irrespective of any claims of legality:

– Products that contain ephedra;

– Non-prescription products containing human chorionic gonadotropin (hCG);

– Herbal and dietary supplements with active pharmaceutical or dangerous ingredients;

– False or misleading health claims, including claims implying that a product is as effective as prescription drugs or controlled substances;

– Non-government approved products that are marketed in a way that implies that they’re safe or effective for use in preventing, curing or treating a particular disease or ailment;

– Products that have been subject to any government or regulatory action or warning;

– Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance;

– Low T and hormone replacement therapy products, unless prescribed by a doctor.

Here it is important to note that full disclosure of a product’s ingredients must be available inside the press release or at the associated website.

Easy Money Schemes

The China Box Newswire does not accept releases that promote get-rich-quick schemes.

Illegal Cell Phone or Tablet Unlocking: The China Box Newswire does not publish press releases that promote products or services regarding unlocking cell phones or tablets without carrier permission.

Black Hat SEO Tactics

The China Box Newswire does not allow releases to promote or link to Black Hat SEO tactics and services. These types of services include, but are not limited to, keyword stuffing, link buying and selling, and paid social media followers.

The China Box Newswire also reserves the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes. On occasion The China Box Newswire will review client releases to ensure they remain compliant with search engine Webmaster Guidelines.

The China Box Newswire editorial staff reviews all press releases before distribution. The China Box Newswire editors have the final say in determining what content is appropriate for distribution on The China Box Newswire platform. These guidelines are meant to supplement The China Box Newswire terms of service, which require users to be responsible for the content and accuracy of all information submitted to us.

Distribute your first release today! 🙂

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For years, The China Box Newswire works as the behind-the-scenes service provider for world leading marketing agencies, PR firms, and 4A advertising companies.