Editorial Guidelines
Our editorial staff reviews all press releases before distribution. Follow these guidelines to ensure speedy approval and maximum reach on our platform.
01
Overview
China Newswire’s editorial staff reviews all press releases and articles before distribution. Attention to the following guidelines will help your posts receive speedy approval and distribution on our platform.
PUBLICATION
No Changes After Publication
Once published, articles cannot be modified or withdrawn. If content is removed due to policy violations, no refund will be issued. Please note that all contact information will be automatically removed as per platform requirements.
EDITORIAL
Minor Editorial Adjustments
Our editors may make minor adjustments to improve readability (usually without altering the core message) without prior notice. Please also understand that unusual characters or symbols may occasionally cause display issues.
DISPLAY
Platform Display Limitations
Due to platform limitations, we cannot guarantee the layout effect. Some pages may come with advertisements or disclaimers, which is normal practice for some media outlets.
- Articles with general interests can be published, Editorial Guidelines listed below are for press release only.
China Newswire press releases must contain a clear, timely, newsworthy or business-worthy angle and be free of advertising hype, direct address and spam. Press releases should incorporate the following features/qualities.
02
Content Requirements
Press releases should incorporate the following features and qualities:
Length
400 – 1,000 Characters
China Newswire press releases ideally should be between 400 and 1,000 Chinese characters. The length of your release may affect its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines.
Language
Standard Grammar & Spelling
China Newswire press releases should be free of spelling and grammatical errors, and should be written entirely in Chinese. Although jargon and technical terms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.
03
Formatting & Email Policy
- China Newswire press releases cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks.
Email Addresses: The Email address will not be included in top media distribution, small media will include the email address in their placements.
04
Prohibited Content
China Newswire does not distribute the following types of content:
Sensitive Personal Opinions
China Newswire will not distribute content intended to harm or exact personal revenge against a person or group. China Newswire does not accept press releases related to political, public policy and other sensitive matters.
Sensitive Personal Opinions
China Newswire will not distribute content intended to harm or exact personal revenge against a person or group. China Newswire does not accept press releases related to political, public policy and other sensitive matters.
Intent to Harm
China Newswire does not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.
Online Gambling
China Newswire does not publish releases that promote or link to online gambling and related sites.
Short Term Loans
China Newswire does not publish releases that promote or link to short term or other unsecured loan services.
Online Pharmaceuticals
China Newswire does not accept releases from online pharmacies or websites that sell prescription drugs.
Unsafe Weight Loss Products
China Newswire does not allow any unsafe or potentially hazardous weight loss products or ingredients.
Easy Money Schemes
China Newswire does not accept releases that promote get-rich-quick schemes.
- China Newswire does not accept releases that contain links or attachments with extensions.China Newswire also reserves the right to remove news releases that are determined to have earned unnatural inbound links through participation in paid link schemes.
05
Final Note
China Newswire’s editorial staff reviews all press releases before distribution. China Newswire editors have the final say in determining what content is appropriate for distribution on China Newswire platform. These guidelines are meant to supplement China Newswire’s Terms & Conditions.
- Partner With Us
Trusted Partner In Amplifying
Your Brand's Voice Globally
For years, China Newswire has been the behind-the-scenes service provider for world-leading marketing agencies, PR firms, and 4A advertising companies.