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现代汽车集团 | Hyundai Motor Group

Date: Nov. 7, 2026

Hyundai Motor Group Opens Luc Donckerwolke’s “Dreams that Resonate” Design Archive in Seoul—a Free Exhibition Tracing How Childhood Dreams Become Cars

Summary :

On November 7, 2026, Hyundai Motor Group announced “Dreams that Resonate,” a free design archive exhibition of Luc Donckerwolke—HMG President, Chief Design Officer and Chief Creative Officer—opening at Sinsa House in Gangnam, Seoul, from November 24 to December 11.

The exhibition gathers records and design works from Donckerwolke’s childhood to the present, tracing how dreams and inspiration become tangible designs. Rather than showing abstract concepts alone, it walks visitors through the creative process behind car designs and is pitched to students, design enthusiasts, children and the general public. Donckerwolke has led HMG design since 2016 across Hyundai, Kia and Genesis, and was named World Car Person of the Year in 2022, a Newsweek Disruptor Designer of the Year in 2023 and an Automotive News Centennial Award honoree in 2025. HMG said further program details will be announced later.

Why Selected:

A free archive from the executive who shaped Hyundai, Kia and Genesis, timed to Seoul’s design season; a corporate press release that sells curiosity rather than a product, and stands apart from two numbers-driven stories.

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