时间：2026年10月12日
Date: Oct. 12, 2026
大众集团发布“为了欧洲”议程：电动城市车家族订单逼近 15 万辆，CEO 布卢姆呼吁政商合力把欧洲优势变成未来
“For Europe”: Volkswagen Group Turns the Paris Motor Show Eve Into an Industrial-Policy Manifesto—Electric Urban Car Family Nears 150,000 Orders as CEO Blume Calls on Business and Politics to Act Togethe
摘要 :
2026 年10 月11 日,巴黎车展开幕前夜,大众汽车集团在东京宫(Palais de Tokyo)发布“为了 欧洲(For Europe)”议程,将工业转型､技术主权与有竞争力的产品融为一体——核心是以“四款车 型､三个品牌､同一技术底座”为特征的电动城市车家族,该家族在欧开发､在欧生产｡
由CUPRA Raval､大众ID. Polo､斯柯达Epiq 与大众ID. Cross 组成的电动城市车家族已收获近 15 万辆订单,大众将其视为“欧洲规模化”行得通的实证｡CEO 奥博穆(Oliver Blume)表示,欧洲 在工业基础､创新能力与高素质人才方面拥有“坚实基础”,并呼吁企业与政策制定者更快地组合并产 业化这些优势｡他把大众自身的重组——被描述为集团历史上最大规模的转型计划——作为起点:削减 复杂度､加快决策､把投资聚焦于高价值技术｡布卢姆同时呼吁建立能奖励“真正的欧洲价值创造”､ 支持电动出行放量并保障公平国际竞争的监管框架,并以“欧洲的未来掌握在我们集体手中”作结｡
Summary :
On October 11, 2026, at the Palais de Tokyo on the eve of the Paris Motor Show, the Volkswagen Group presented its “For Europe” agenda, combining industrial transformation, technological sovereignty and attractive products—anchored by the Electric Urban Car Family of four models, three brands and one technological base, developed and produced in Europe.
The Electric Urban Car Family—CUPRA Raval, Volkswagen ID. Polo, Škoda Epiq and Volkswagen ID. Cross—has collected almost 150,000 orders, which the Group presents as proof that European scaling works. CEO Oliver Blume said Europe has “strong foundations” in its industrial base, innovative strength and skilled people, and urged business and policymakers to combine and industrialize these strengths faster. He framed the Group’s own restructuring, described as the largest transformation program in its history, as a starting point: cutting complexity, accelerating decisions and concentrating investment on high-value technologies. Blume also called for a regulatory framework that rewards genuine European value creation, supports the e-mobility ramp-up and enables fair international competition, concluding that “Europe’s future is in our collective hands.”
入选理由 :
把车企发布会升维成欧洲工业宣言：大众用近 15 万辆订单的硬数据支撑一场关于欧洲竞争力的政治呼吁，“欧洲的未来掌握在我们集体手中”也成为当日最被引用的企业金句——罕见地以企业身份定义欧洲产业叙事。
Why Selected:
A carmaker’s press release that doubles as a macro-industrial manifesto—VW put hard order data (~150,000 for the Electric Urban Car Family) behind a political call for Europe’s competitiveness, making the CEO’s “Europe’s future is in our collective hands” the most quotable corporate line of the day.
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