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Toll Brothers

Date: July 21, 2026

Toll Brothers Opens Luxury Rivercrest Community in Reno as High-End Housing Defies Rate Fears

Summary :

Toll Brothers, Inc. (NYSE: TOL), the nation’s leading luxury home builder, announced that Rivercrest—its newest townhome community in Reno, Nevada—will open for sale on Saturday, July 25, 2026, with pre-model pricing from the upper $500,000s.

Situated in the historic Old Southwest neighborhood within walking distance of Idlewild Park and the Truckee River, Rivercrest offers three carefully designed townhome floor plans ranging from approximately 1,700 to 1,900 square feet, each with three to four bedrooms, upper-floor lofts, attached two-car garages and landscaped backyards. Division President Donna O’Connell positioned the project as a blend of luxury, walkability, and access to Reno’s Riverwalk District arts and dining scene. Homes will feature the builder’s Design Studio Appointed Collections, offering curated fixture and finish packages. Toll Brothers, ranked among the Fortune 500 and named #1 Most Admired Home Builder by Fortune for a ninth year in 2026, is doubling down on urban-adjacent luxury townhome infill as first-time luxury buyers seek walkable locations.

Why Selected:

Fortune 500 luxury builder plants flag in a secondary Sun Belt-adjacent city—leading indicator that high-end demand is spreading beyond gateway metros.

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