时间：2026年9月28日
Date: Sept. 28, 2026
Agoda发布2026年”回头客”城市榜：东京登顶亚洲最常被重游城市；曼谷退居第二，巴厘岛首次跻身Top 3
Agoda’s 2026 Return Visitor Ranking Crowns Tokyo Asia’s Most Revisited City—Bangkok Slips to #2, Bali Breaks Into Top 3 for the First Time
摘要 :
2026年9月26日，在线旅游平台Agoda公布《2026 Return Visitor Ranking（回头客城市榜）》：基于Agoda 2026年上半年预订数据，东京首次超越曼谷登顶”亚洲最常被重游城市”；巴厘岛则首次跻身榜单前三。
完整Top 10排序为：东京、曼谷、巴厘岛、首尔、大阪、岘港、吉隆坡、福冈、台北、新山——既有传统门户大城市，也有新兴休闲/生活方式目的地。值得关注的位次变动包括：岘港升至第6位、福冈新进榜位列第8位，二者共同反映出亚洲内部旅游需求正从传统首都圈向二线都市与滨海目的地再分配。Agoda供给侧高级副总裁Andrew Smith将这一结果定义为”忠诚度”而非”一次性新鲜感”——他表示，”旅行者正在与他们钟爱的城市建立长期关系”。这份榜单为酒店、航司、OTA及目的地营销机构提供了一个实时读数：哪些亚洲城市正在把”首次到访游客”成功转化为”重复预订客户”——而后者通常比纯获客型需求更具粘性、更高边际。
Summary :
Online travel platform Agoda announced on September 26, 2026 its 2026 Return Visitor Ranking, which places Tokyo at No.1 as Asia’s most revisited city—overtaking Bangkok—with Bali breaking into the top three for the first time, based on Agoda reservation data from the first half of 2026.
The full Top 10 ranking is: Tokyo, Bangkok, Bali, Seoul, Osaka, Da Nang, Kuala Lumpur, Fukuoka, Taipei and Johor Bahru—mixing legacy gateway cities with newer leisure-and-lifestyle hot spots. Notable movements include Da Nang rising to No.6 and Fukuoka entering at No.8, both reflecting the broader redistribution of intra-Asia travel demand from traditional capitals toward secondary urban and coastal destinations. Andrew Smith, Senior Vice President of Supply at Agoda, framed the result around loyalty rather than one-off novelty: “travelers are building relationships with their favorite cities.” The dataset gives travel-industry participants—hoteliers, airlines, OTAs and destination marketing organizations—a live read on which Asian cities are converting first-time visitors into repeat bookings, a metric that is generally stickier and higher-margin than acquisition-driven demand.
入选理由 :
一份榜单同时捕捉亚洲旅游业两条结构性变化：东京从曼谷手中夺回”忠诚度王座”，以及二线都市（岘港、福冈、新山）的明显上位——是当日最干净的”回头客需求流向”实时数据集。
Why Selected:
One ranking that simultaneously tracks two structural shifts in Asian travel: Tokyo reclaiming the loyalty crown from Bangkok, and the visible rise of secondary cities (Da Nang, Fukuoka, Johor Bahru)—the cleanest live dataset of the day on where repeat-traveler demand is actually going.
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