时间：2026年9月18日
Date: Sept. 18, 2026
Campari把整个东南亚”染红”：2026 Negroni Week覆盖11城1000+门店，曼谷场还联动艺术家公益T恤
Campari Paints Southeast Asia Red for Negroni Week 2026—1,000+ Venues, 11 Cities, and a Charity Tie-In in Bangkok
摘要 :
2026年9月18日，Campari Group宣布第14届Negroni Week将于2026年9月21–27日在东南亚及大中华区举行，由Campari与Imbibe Magazine联合主办，覆盖11座城市、超过1,000家酒吧、酒馆与餐厅参与。
本届参与市场覆盖印度尼西亚、泰国、中国台湾地区、越南、菲律宾、马来西亚与新加坡，落地城市包括曼谷、新加坡、马尼拉、台北、高雄、胡志明市、雅加达、吉隆坡、香港、上海与澳门共11座。为期一周的活动安排包括客座调酒师、城市定制Negroni变体及门店专属优惠；其中泰国场特别设置”艺术家设计酒吧路线T恤”项目，全部销售收益捐予公益机构，为本次商业激活附加了社区公益维度。Campari Group亚洲合作市场董事总经理Armando De Paolis用一句话定调：”每一杯Negroni，都始于Campari。”集团于1860年创立于米兰，目前运营超过50个高端及超高端品牌，覆盖190多个国家与地区；Negroni Week是其每年最大的自有品牌节点之一，也是把区域”开胃酒文化”热度转化为可衡量”店内动销”的关键载体。
Summary :
Campari Group announced on September 18, 2026 the 14th edition of Negroni Week, running 21–27 September 2026 across Southeast Asia and Greater China in partnership with Imbibe Magazine, with more than 1,000 bars, pubs and restaurants participating across 11 cities.
Participating markets span Indonesia, Thailand, the Taiwan Region, Vietnam, the Philippines, Malaysia and Singapore, with named cities including Bangkok, Singapore, Manila, Taipei, Kaohsiung, Ho Chi Minh City, Jakarta, Kuala Lumpur, Hong Kong, Shanghai and Macau. The week-long program includes visiting bartenders, city-specific Negroni variations and venue-level offers, and—in Thailand—an artist-designed bar-route T-shirt program where all proceeds go to charity, giving the campaign a community-giving dimension alongside the commercial activation. Armando De Paolis, Managing Director of Asia Partnership Markets at Campari Group, framed the activation simply: “Every Negroni starts with Campari.” Founded in Milan in 1860, Campari Group now manages a portfolio of more than 50 premium and super-premium brands sold in over 190 countries; Negroni Week is one of its largest annual owned-moment assets and a key vehicle for converting regional aperitivo-culture interest into measurable on-trade sales.
入选理由 :
当日最干净的一份品牌激活类新闻稿：14年历史的自有IP、一周内覆盖11城1000+门店、且嵌入公益联动——是欧洲烈酒集团如何通过”可复制的自有节点”（而非付费媒介）在亚太持续复利品牌资产的教科书级案例。
Why Selected:
The single cleanest brand-activation release of the day: a 14-year-old owned IP, executed across 11 cities and 1,000+ venues in one week, with a charity tie-in—a textbook case study in how a European spirits group compounds brand equity in APAC through repeatable “owned moments” rather than paid media.
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