Digital marketing is a fast-expanding industry, with spending on it expected to reach twelve figures in the coming year – outstripping many more traditional forms of marketing in the process. However, it is still one of those industries that appears confusing and murky from the outside, and to many business owners, it can appear to offer style over substance. If you’re not getting the most out of digital marketing – or haven’t even dipped your toe in the water – the following 9 signs may sound familiar.

You know you need to do this but don’t know where to begin:

Digital marketing is not just a one-time endeavor; it requires multiple layers, and without these layers, the entire venture will fail. You’re probably aware of this because any guide will show you a long list of things to do. You may be curious about where even to start. Should you start with social media, and if so, which platform? Or perhaps you need to revamp your website’s content to make it more search engine friendly? Remember that digital marketing is a process; a professional will walk you through it from start to finish. 

You don’t have a marketing specialist.

Whether they address it head-on or not, most businesses will recognize that digital marketing is, at the very least, a necessity. What matters is how they approach marketing. Is it left to someone who works for you as a side job after they’ve finished everything else, or do you have somebody who consists in marketing? The difference in results between a dedicated marketer and a frazzled amateur can be enormous.

You expect the search engines just to come and find you:

To the uninformed, Google is the Yellow Pages of the Internet  – you get your website online, and the search engines discover you and recompense your efforts by putting you in front of grateful customers. Perhaps now you know some more, you realize that nothing will happen unless you have the right content and submit your website to search engines. There is still more to reaching the top of Google than this – sequencing is everything, and this is where hiring an expert comes in handy. 

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