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三星 | Samsung

Date: July 20, 2026

Samsung Galaxy Unpacked 2026 Set for London as Foldable Wars Heat Up Against Apple

Summary :

Samsung Electronics confirmed its Galaxy Unpacked 2026 event for July 22 in London — the first time the event is held in Europe — where three new foldable phones including Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8, plus Galaxy Watch 9 series, are expected to be unveiled two months ahead of Apple’s first foldable iPhone.

Samsung’s decision to host Unpacked in London is widely seen as a strategic move targeting the European premium foldable market, which remains Samsung’s strongest international stronghold. The timing — roughly two months before Apple’s expected September foldable iPhone announcement — positions Samsung to capture early adopter momentum. The Galaxy Z Fold 8 Ultra is tipped as a breakthrough device with a larger display and integrated S Pen slot. The Galaxy Watch 9 series and One UI 9 are also expected at the event.

Why Selected:

Holding Unpacked in London for the first time, exactly 2 months before Apple’s foldable iPhone launch, is a deliberate signal: Samsung owns the foldable category and will fight for every inch of global premium terrain.

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