时间：2026年5月11日
Date: May 11, 2026
贵州茅台品牌价值达596.3亿美元，蝉联全球烈酒行业首位
Kweichow Moutai Brand Value Reaches $59.63 Billion, Remains World’s Top Spirits Brand
摘要 :
中国标志性白酒生产商贵州茅台2026年品牌价值增长2.2%至596.3亿美元，连续第11年保持全球最具价值烈酒品牌地位。根据品牌金融全球500强报告，茅台在全球品牌中总体排名第22位，较去年上升3位。在2026年世界品牌莫干山大会上，茅台展示了鸡尾酒变体和沉浸式文化体验等创新产品，展示了其在保留传统遗产的同时吸引年轻消费者的努力。
Summary :
Kweichow Moutai, China’s iconic baijiu producer, has seen its brand value rise 2.2% to $59.63 billion in 2026, maintaining its position as the world’s most valuable spirits brand for the 11th consecutive year. According to the Brand Finance Global 500 report, Moutai ranks 22nd overall among global brands, up from 25th last year. At the 2026 World Brand Moganshan Conference, Moutai showcased innovative products including cocktail variations and immersive cultural experiences, demonstrating its efforts to appeal to younger consumers while preserving traditional heritage.
入选理由 :
展现中国全球品牌实力的崛起和国家软实力的增长。
Why Selected：
Demonstrates the rise of Chinese global brand power and growing national soft power.
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