On May 25, 2022, ABC affiliate in Dallas, Texas, WFAA (Channel 8), uploaded a 31-second video on YouTube, it briefs some personal information of a 10-year-old boy who was the victim of the Texas primary school shooting. The whole length of the video shows a picture of the boy.
Before this video, there is a 41-second holster commercial. The ad promoted a thigh holster that was on sale for $39.99. Ordinary YouTube users can’t skip advertisements directly. Whether you like it or not, you must watch it for at least 5 seconds before you can skip it and watch the report.
The title of the report is “Family releases photo of victim in Texas elementary school shooting”. We cannot imagine what kind of great pain the victims’ families are suffering. When they share the picture of their son with the TV station, they will never expect that the picture will be used commercially, and the customer is a tactical store, which calls itself the #1 tactical store in America.
The owners of the store are three veterans, all of whom support the “second amendment” that protects people’s right to keep and bear arms. There is a photo of three people wearing military uniforms on their store website. They all look like ordinary Americans with smiles on their faces. If they happen to pay attention to the Texas primary school shooting and see the inserted commercial of their own store before the news reporting on the victims, I don’t know how they will feel.
I’m not sure why the advertisement for gun accessories was inserted before this report. This may be determined by the YouTube algorithm or manually arranged on purpose. In any case, even under the protection of the world’s top scientific and technological team and the most advanced algorithms, the huge gun and ammo trading ecology in the United States can step on your weak conscience from time to time.
Towards the end of writing the article, the report has been played more than 450,000 times. I watched it again. The holster advertisement was gone. I hope it will never appear again. I also hope that the tragedy that might have been avoided will not happen again.
“RIP and condolence to all the families affected in this senseless tragedy”, with citing this comment on the top, I wrap up the article with my deep condolence from Beijing, China.