On the evening of October 5th, 2022, Saudi time, Dongfeng Brand Night and the launch of new cars of Yixuan MAX and AX7 Mach were held in Jeddah, Saudi Arabia. Over 300 guests and more than 70 media representatives from Saudi government officials, banks, distributors and VIP customers witnessed the launch of new products of Dongfeng.
Dongfeng’s two new cars are recognized by Saudi customers
At the launch ceremony of the new car, Mr Walid, general manager of UMA, the distributor of Dongfeng in Saudi Arabia, introduced the cooperation experience between UMA and Dongfeng brand and the future market expansion plan.
Dongfeng Motor’s marketing representative in the Middle East region introduced Dongfeng’s strength and overseas development, and said that Dongfeng plans to put more resources and products into Saudi market, so as to build Saudi Arabia into Dongfeng Motor’s overseas strategic market. At the event site, Dongfeng light commercial vehicle and other models were simultaneously displayed.
According to the introduction, Yixuan MAX and AX7 Mach version originated from Dongfeng Fengshen’s “race track gene” and storm aesthetic design, and are equipped with Mach powertrain independently developed and produced by Dongfeng. They have distinct design aesthetic feeling and excellent product performance, can meet the demand of Saudi customers for products, and will provide a better choice of quality and value for the local automobile market.
On October 6th, Saudi time, more than 200 special guests took part in the test drive at Track in Jeddah, and felt the smart technology, safety and comfort of Dongfeng Yixuan MAX and AX7 Mach in all directions.
Ahmed Aljohani, the head of a local automobile distributor, said, “Dongfeng Group is one of the three major automobile groups in China, and it is a great honor to be invited to the site today. In recent years, Chinese brands have become more and more mature in Saudi Arabia, and Chinese products are more and more recognized and favored by the market. I believe it will be better and better in the future. We are willing to bring all kinds of Dongfeng products to Saudi Arabia to jointly explore the market and serve customers.”
Saudi mainstream media such as Auto Saudi, Motory and First Auto broadcast live and released the campaign on Facebook, Instagram, YouTube, snapchat and other platforms in time. In the follow-up, social media communication, supermarkets and other activities will be launched one after another. Dongfeng will also continue to broaden its network, enhance its experience and provide better products and services for Saudi customers.