To meet the arrival of the 2022 Qatar World Cup, Chinese automobile giant Chery takes the lead in the joy and passion of football. In addition to entering into a strategic cooperation agreement with Qatar Airways to become the official designated vehicle in Qatar. Chery will also echo with the landmarks of many countries in the Middle East to start the celebration moment of the World Cup and enjoy the World Cup feast with global users.
As an international automobile company, Chery has always been committed to integrating into the local community through sports and football activities, and enhancing users’ sense of belonging to the Chery brand by organizing various online and offline activities.
In Chile, the UC team (Club Deportivo Universidad Católica) sponsored by Chery won the 2021 Chilean Primera División, which is the fourth consecutive championship in the Chilean Primera División for UC, and the first one in the history of the Chilean League of Football to win the championship for four consecutive times.
In Ecuador, the football team of IDV (Independiente del Valle) sponsored by Chery defeated Argentine Club Atlético Colón and won the Copa Sudamericana in 2019 . In 2021, IDV won the championship in the Campeonato Ecuatoriano de Fútbol Serie A, making it the first time for IDV to win the championship in its homeland.
In places such as Brazil, Argentina and Costa Rica, where football is a favorite sport, Chery has launched a series of sports marketing activities successively. Besides, Chery is also actively practicing its corporate social responsibility by force of a series of public welfare activities around the world with soccer, such as sponsoring youth soccer schools, offering soccer shoes and daily necessities to children in poor areas, and donating materials to local health organizations, etc. to spread Chery’s love and care.
“Better Together”, is not only the theme song of the World Cup this year, but also expresses Chery’s exploratory attitude of not stopping at the connection between the football and the brand. Chery will continue to conduct more diversified user activities that are closer to consumers, so that the brand image of Chery can be deeply rooted in the hearts of every sports-loving consumer around the world.
Chery is said to bring three models to the market, expecting its football to continue in Turkey.