Beijing Pavilion Went Live at BA2022

BroadcastAsia 2022 opened at the Singapore EXPO on June 1. As an international trade fair for broadcasters and information and communications professionals in South East Asia, this year’s event was presented in an “online + offline” format, with the BA2022 online exhibition held concurrently on the opening day. As international exchanges and cooperation in the broadcasting industry were affected by the COVID-19 epidemic, Beijing Municipal Radio and Television Bureau joined forces with 21 broadcasting technology enterprises from Beijing and Tianjin to participate in BroadcastAsia in the form of a “China (Beijing) Online Pavilion”.

On the first day of the event, Wang Jiequn, Director General of Beijing Municipal Radio and Television Bureau and Calvin Koh, Director of the Organizing Committee of BroadcastAsia, exchanged views via video. During the three-day exhibition, the exhibitors showcased and promoted the innovative products and technological achievements of Chinese broadcasting technology enterprises to domestic and international audiences through the exhibition’s official website and live streaming platform in a variety of interactive ways, such as thematic displays, live streaming and interactive viewing of the exhibition. China (Beijing) Online Pavilion focused on promoting products and technical solutions such as video and audio codecs, ultra-high definition storage, virtual reality and motion capture. During the exhibition, visitors to the Singapore EXPO pavilion watched the live streaming content of the enterprises through the display screens set up on site, and used mobile phones, tablets and other mobile terminals to scan a QR code to watch from the live streaming platform, which made it easier for visitors to understand the enterprises’ products. Meanwhile, overseas visitors watched the BA2022 exhibition live through the live streaming platform.

In recent years, Chinese national enterprises have carried out technical exchanges and business cooperation with international technological organizations, broadcasters and overseas users. Under the guidance of the Foreign Promotion Bureau of the State Council Information Office and the International Cooperation Department of the National Radio and Television Administration, China Joint Exhibition Booth set up by Beijing Municipal Radio and Television Bureau, or Beijing Broadcasting Technology Innovation Pavilion has repeatedly organized Beijing technology enterprises to exhibit in the United States and the Netherlands and achieved fruitful results. As an important part of the international promotion activities, the “Cloud Signing” ceremony of China (Beijing) Online Pavilion was successfully held, in which a number of broadcasting technology enterprises from Beijing signed product sales agreements with buyers from Switzerland and Hong Kong, China respectively.